why should non-profits court volunteers ?

why should non-profits court volunteers ?

Granted, most non-profits are under staffed. It is therefore not surprising  that they balk at the prospect of including any program that requires supervision or extra effort.
Although these issues are legitimate, non-profits with a volunteering program stand to gain added benefits . The benefits that non-profits stand to accrue from the inclusion of an efficient volunteering program include:

1. Increased Funding 
As part of the corporate responsibility programs of some corporations, eligible non-profits that offer volunteering opportunities are awarded grants. Once an employee of the corporation volunteers some time working on a project at a non-profit, a grant award matching the number of hours worked is awarded to the non-profit. Corporations have unique methods of calculating rates associated with the hours expended by employees on non-profit projects. 

2. Higher Productivity
An efficient volunteering program results in higher productivity. Since volunteers take on added tasks, program staff are provided with an opportunity to narrow their focus/responsibility. By wearing fewer hats, they become less tired and more productive. This results in a happier work force along with its' attendant effects on the work environment.

3. Community Involvement
Offering a volunteering program provides a non-profit with an opportunity to engage positively with the community in which it operates. Naturally, this will lead to an expansion of its(non-profit) networks and an awareness of the non-profits mission. The resulting goodwill to the non-profit is a key step in strengthening its position within the community .

Although the benefits listed above are strong reasons why non-profits are encouraged to incorporate volunteer programs, these benefits can only be reaped  if the conditions itemized below are considered during the planning phase of a volunteer program:

• Quick and rapid response to inquiries from aspiring volunteers
• Design of a volunteer program that aligns with the mission of the non-profit while taking into account the strength of volunteers
• Clear lines of communication 
• Incorporating a mechanism for acknowledging and appreciating the efforts of volunteers. Genuinely appreciate the efforts of volunteers and show them that you care!

By incorporating these recommendations, a non-profit stands to gain high retention rates.

Including an efficient volunteer program should be prioritized by non-profits as it yields benefits (increased funding, higher productivity, community involvement)  .

Written by Sherita . N. Brace
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